The Apple I was sold as a motherboard with CPU, RAM, and basic textual-video chips-a base kit concept which would not yet be marketed as a complete personal computer. Wozniak debuted the first prototype at the Homebrew Computer Club in July 1976. To finance its creation, Jobs sold his only motorized means of transportation, a VW Microbus, for a few hundred dollars, and Wozniak sold his HP-65 calculator for US$500 (equivalent to $2,274 in 2020). The company's first product is the Apple I, a computer designed and hand-built entirely by Wozniak. The Apple II Plus, introduced in 1979, designed primarily by WozniakĪpple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne as a business partnership.
4.3 Environmental practices and initiatives.1.6 2011–present: Post–Jobs era, Tim Cook's leadership.1.5 2007–2011: Success with mobile devices.1.4.1 Intel transition and financial stability.However, the company receives significant criticism regarding the labor practices of its contractors, its environmental practices, and business ethics, including anti-competitive behavior and materials sourcing. It has a high level of brand loyalty and is ranked as the world's most valuable brand as of January 2021, there are 1.65 billion Apple products in use worldwide. company to be valued at over $1 trillion and the first valued over $2 trillion two years later. In August 2018, Apple became the first publicly traded U.S. In 2011, Jobs resigned as CEO due to health complications, and died two months later. In 2007, the company launched the iPhone to critical acclaim and financial success.
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Apple returned to profitability under the revitalizing " Think different" campaign, launching the iMac and iPod, opening a retail chain of Apple Stores in 2001, and acquiring numerous companies to broaden their software portfolio. In 1997, Amelio bought NeXT, to resolve Apple's unsuccessful operating system strategy and bring back Steve Jobs, who replaced Amelio as CEO later that year. The board recruited CEO Gil Amelio, who prepared the struggling company for eventual success with extensive reforms, product focus and layoffs in his 500-day tenure.
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Īs the market for personal computers expanded and evolved through the 1990s, Apple lost considerable market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. In 1985, Wozniak departed Apple amicably, while Jobs resigned to found NeXT, taking some Apple co-workers with him. However, the high price of its products and limited application library caused problems, as did power struggles between executives. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh, announced with the critically acclaimed advertisement "1984". It went public in 1980 to instant financial success. in 1977, and sales of its computers, including the Apple II, grew quickly. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. Īpple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 to develop and sell Wozniak's Apple I personal computer. It is one of the Big Five American information technology companies, along with Amazon, Google, Microsoft, and Facebook. As of 2021, Apple is the world's fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. Apple is the world's largest technology company by revenue (totaling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. is an American multinational technology company that specializes in consumer electronics, computer software, and online services.
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